Red washroom entrances to the mens and ladies

Poor Washroom Hygiene is Costing UK Businesses More Than They Realise

New research from the Tork Insight Survey 2025 reveals that inadequate washroom standards are doing more than frustrating users - they’re actively driving customers away, damaging reputations, and even affecting workplace attendance.

The Business Cost of Bad Washrooms

The survey found:

  • 30% of people have spent less time at a venue because of the state of its washrooms.

  • 17% have avoided eating or drinking at a venue due to poor facilities.

  • 10% told friends to steer clear, and 7% left a negative online review.

  • 18% raised a formal complaint with staff or management.

These behaviours are a clear warning: washroom conditions don’t just affect hygiene; they directly impact customer loyalty and revenue.

A Growing Concern in the UK

Hygiene is now top of mind for the public, and the UK reflects this global trend:

  • 83% of respondents are concerned about hygiene in public washrooms.
  • 24% have avoided or never used a washroom because it felt unhygienic.
  • 50% chose not to use a venue’s washroom even when they needed to.
Half a dirty washroom, half a clean washrooom

Expectations vs. Reality

Across the 11 countries surveyed, 74% of people expect moderate to high hygiene standards.

However, only 20% of washrooms meet these expectations.

For many, the issue sparks strong emotional responses:

  • Disappointed (30%)
  • Disgusted (30%)
  • Uncomfortable (27%)
  • Frustrated (26%)

And these emotions carry over into behaviour - shorter visits, avoided purchases, complaints, and reputational harm.

The Bottom Line

Washroom experiences are no longer a back-of-house concern; they’re a business-critical issue. From restaurants and retail to workplaces and public venues, investing in clean, accessible, and hygienic washrooms is essential for maintaining trust, loyalty, and compliance.

The Tork Insight Survey 2025, conducted across the US, UK, Germany, France, Mexico, Canada, Australia, Spain, Sweden, the Netherlands, and Poland, gathered insights from 11,500 people and 1,000 cleaning staff.

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